Prototyping is cool.

When you’re in the Design and Deliver phase of your project, prototyping helps you to quickly gain an understanding of the true value you’re offering to your customers;

  • Will it work?
  • Do people like we’re showing them?
  • What’s their initial response to our value proposition?
  • Was our hypothesis around the customer need, valid?

For days, weeks or months you have spent time figuring out what your new-to-the-world unicorn should be, and now it’s time to put your money where your mouth is and make it real. And for that, you don’t need to be a designer per se: everybody can prototype.

People are creative animals, frankly.