Tag: user research

China: Individualism and the rise of the Post 90’s

Over the months of November and December 2018, we spent some time in China to explore…

Focus group or brainstorm? Why not both?

Lately, I have been doing a lot of brainstorms and focus groups with various clients. Often,…

The Generation Z fashion shopping journey

In August, I had the pleasure to conduct two focus groups with 24 kids ranging from 17 and…

The rise of psychological profiling

Cambridge Analytica has been under a lot of scrutiny over the past 4 months, ever since…

Test your product before you release it (even when it’s a sticker)

I was traveling yesterday. After landing, my co-traveling friend found his suitcase on the conveyer belt…

4 Design Principles to help users make smart financial decisions

Yesterday, ING announced in a blog post that they will take the Think Forward Initiative ‘up a…

Emoticons: Which one is the American and which the Japanese?

I’ve written in one of my earlier articles on smart cities, that technology should always be…

Perception of security in mobile banking – crucial for mass adoption

Over the years, I have done a lot of customer research in the financial industry. For…

Smart cities: empower citizens by technology, not the other way around

Last week, I was in Buenos Aires presenting at the SCE Smart City conference. It was…

Teens & Digital: Will we be living in the Matrix sooner than expected?

What do you value more? A nice chat with a friend over a cup of coffee…

Three factors that help you create an engaging experience

If you want to create a long-lasting experience that people like using (and will continue to),…

Conducting interviews: tips & tricks to funnel your questions

Conducting interviews is an essential part of doing user research, during the ‘discover’ or ’empathize’ phase…

The importance of digging deeper in customer behavior

We say A. We do B. Numeral scientists (e.g. Freud) believe 95% of our daily decisions…

The elderly: old but not forgotten

Almost all organisations I work for and visit, view the millennials as one of the most…

We are funny creatures

We put clocks in our mobile phones, so we didn’t need to look at watches. Now put…