Tag: process

Reframing a pain point to a (design) opportunity

Since customer journey mapping is quickly gaining grounds in the (digital) innovation domain, we thought it…

Focus group or brainstorm? Why not both?

Lately, I have been doing a lot of brainstorms and focus groups with various clients. Often,…

5 ways to effectively manage difficult Workshop dynamics

For all of you that facilitate workshops on a regular basis: you know it’s not always…

Putting the Brand back in the Design Thinking process

You are your brand. Just as ‘we are our brain’, companies ‘are their brand’. It defines…

How Matryoshka dolls help explain Customer Journeys, Blueprints and Use cases

If you’re in the field of marketing, innovation or business, the words ‘customer journeys’, ’employee journeys’,…

Desirable, Feasible and Viable: three important lenses

The ‘balanced breakthrough model‘ (above), is an innovation model that I often show to clients and…