Tag: marketing

UX: This is what a telco for 16 years olds looks like

A new MVNO (Virtual Mobile Network Operator) launched in Mexico, and it’s simply named: “Yo”. Just…

A ‘memoji’ rise in the business world?

We’ve noticed that over the last 6 months or so – and especially during COVID times…

Marketplaces: different types and amount of control

Digital marketplaces are hot and happening. Thanks to COVID, the amount of e-commerce players and supply…

It’s all in the branding: 4 tips for creating an engaging brand identity

Creating a brand from scratch is quite an overwhelming thought. You have to think about your…

Choosing a tone of voice in banking

Lately, we have been in Medellin and Bogota, Colombia, for a new digital banking project. Among…

People don’t scroll

Throughout the years, we have seen quite a lot of Hotjar data at Studio Frankly. This…

How to lose your customers: automatic opt-in for sneaky payments

Sometimes I don’t understand people, or companies. When you try to establish a relationship with a…

With 33 sessions per day, Beauty is booming

“Beauty instagrammers in the US are active on the platform every day of the month, taking…

Two seconds of fame for your Facebook data

This digital wall in a shoe shop in Eindhoven reads: 1. Show the sneaker 2. Press…

China: Individualism and the rise of the Post 90’s

Over the months of November and December 2018, we spent some time in China to explore…

Luxury and sustainability: an interesting pair together

The inception of Luxury Jean-Baptiste Colbert ‘invented’ the industry of Luxury goods. Before that, most products…

The rise of psychological profiling

Cambridge Analytica has been under a lot of scrutiny over the past 4 months, ever since…

There is no such thing as Free Pizza.

Luring people to your store with misleading texts. That’s how 99% of marketing is done, unfortunately….

The importance of being consistent and true to your message in gaining trust

This National Geographic issue addressing global plastic pollution, comes to your home in a plastic bag….

Nudging: making tax payers actually pay

A while ago I was tipped of a podcast by the every brilliant guys of Freakonomics,…