Tag: marketing

Two seconds of fame for your Facebook data

This digital wall in a shoe shop in Eindhoven reads: 1. Show the sneaker 2. Press…

China: Individualism and the rise of the Post 90’s

Over the months of November and December 2018, we spent some time in China to explore…

Luxury and sustainability: an interesting pair together

The inception of Luxury Jean-Baptiste Colbert ‘invented’ the industry of Luxury goods. Before that, most products…

The rise of psychological profiling

Cambridge Analytica has been under a lot of scrutiny over the past 4 months, ever since…

There is no such thing as Free Pizza.

Luring people to your store with misleading texts. That’s how 99% of marketing is done, unfortunately….

The importance of being consistent and true to your message in gaining trust

This National Geographic issue addressing global plastic pollution, comes to your home in a plastic bag….

Nudging: making tax payers actually pay

A while ago I was tipped of a podcast by the every brilliant guys of Freakonomics,…

Putting the Brand back in the Design Thinking process

You are your brand. Just as ‘we are our brain’, companies ‘are their brand’. It defines…

Google’s micro-moments and how to make use of them

Micro-moments. A term first coined by Google, which expresses 4 ‘game changing moments that really matter’….

Defining your loyalty strategy by understanding Maslow’s pyramid

Having loyal customers – or even fans – for your organization, is an important achievement: loyal customers…

Be consistent in your experience, but stay true to your brand

A US Verizon user got 53 hardcopy mails from Verizon, thanking him for choosing eco-friendly, paperless…

We are funny creatures

We put clocks in our mobile phones, so we didn’t need to look at watches. Now put…

Customer journey: make it stick

Customer journey mapping is well-known tool to identify and visualize the experience a given customer/user has…

What do cool brands have in common?

Click to enlarge Have a look at the image above. This is the result of a…