Tag: loyalty

Transactional vs experiential journeys

When you are mapping out a customer journey, often you’ll find that customers have different drivers…

How the Hero’s journey inspires experience designers

Have you heard of the hero’s journey? If not, view this awesome video about it. The…

Moments that matter: Nordstrom’s ‘sale fail’

Nordstrom announced a spectacular anniversary sale some time ago, giving you the opportunity to buy heavily…

There is no such thing as Free Pizza.

Luring people to your store with misleading texts. That’s how 99% of marketing is done, unfortunately….

The importance of being consistent and true to your message in gaining trust

This National Geographic issue addressing global plastic pollution, comes to your home in a plastic bag….

Ruining a foodies Instagram post: the fastest way to mayhem

Ruining food selfies. I didn’t know it was a thing, but the internet once again surprised…

Defining your loyalty strategy by understanding Maslow’s pyramid

Having loyal customers – or even fans – for your organization, is an important achievement: loyal customers…