Tag: insights

What we can learn from survivorship bias

Survivorship bias is super interesting. This is the notion whereby people over-focus on the ‘survived’ outcomes…

Playboy: These are the 50 hottest girls of Instagram

The newest Playboy edition has an interesting cover: It reads: ‘The 50 most sexy girls of…

Why people ignore car alarms and police sirens

The ironic truth of car alarms Car alarms are useless. If the statistics from the 90’s…

Self-driving cars will reduce (national) flights with 10%

Having access to self-driving cars will disrupt the airline industry. Especially national flight carriers in large…

Pay for usage, not for ownership: the Amish Uber horse

Pay for use, not for ownership. That’s a trend we have seen happening over the last…

5 Reasons why Apple’s new credit card is a huge, huge move

At Studio Frankly, we have worked a whole lot for banks and insurance companies. Topics such…

How to make a kick-ass dashboard – Part 2/2

This is Part 2 of 2, for Part 1 of 2, please click here 4. Visual…

Some quick tips to start your research project

Sometimes it’s hard to start your research project. Whether it’s qualitative or quantitative research, you need…

China: Individualism and the rise of the Post 90’s

Over the months of November and December 2018, we spent some time in China to explore…

How to make a kick-ass dashboard prototype

At Studio Frankly, we have done multiple digital dashboard projects. Our most recent one, for a…

Focus group or brainstorm? Why not both?

Lately, I have been doing a lot of brainstorms and focus groups with various clients. Often,…

The Generation Z fashion shopping journey

In August, I had the pleasure to conduct two¬†focus groups¬†with 24 kids ranging from 17 and…

‘Job opening: design thinker’ – sorry, what!?

Lately, I have been seeing more and more vacancies and call outs on LinkedIn that show…

How the Hero’s journey inspires experience designers

Have you heard of the hero’s journey? If not, view this awesome video about it. The…

Luxury and sustainability: an interesting pair together

The inception of Luxury Jean-Baptiste Colbert ‘invented’ the industry of Luxury goods. Before that, most products…