Tag: engaging experience

Transactional vs experiential journeys

When you are mapping out a customer journey, often you’ll find that customers have different drivers…

Make sure your service is relevant and contextual

What do these two images have in common – apart from the fact the fact they’re…

How the Hero’s journey inspires experience designers

Have you heard of the hero’s journey? If not, view this awesome video about it. The…

Moments that matter: Nordstrom’s ‘sale fail’

Nordstrom announced a spectacular anniversary sale some time ago, giving you the opportunity to buy heavily…

How big banks ruin moments that matter for me

WARNING/SPOILER ALERT: This is going to be rant about bad user experience with my banks. If…

Google’s micro-moments and how to make use of them

Micro-moments. A term first coined by Google, which expresses 4 ‘game changing moments that really matter’….

Identibot: combining AI and AR to create the future of shopping

This post was written for Deloitte Digital Mexico, as part of an internal hackathon held in…

3 Reasons why Chatbots and Web Apps are the future

In today’s digital ecosystem, you have a variety of options when launching a new digital solution….

4 Design Principles to help users make smart financial decisions

Yesterday, ING announced in a blog post that they will take the Think Forward Initiative ‘up a…

Emoticons: Which one is the American and which the Japanese?

I’ve written in one of my earlier articles on smart cities, that technology should always be…

The Equifax hack: how chatbots finally have an added value to our lives.

For long now, chatbots have been generating weird, non-relevant answers. Of course there are also good…

Three factors that help you create an engaging experience

If you want to create a long-lasting experience that people like using (and will continue to),…