Tag: engaging experience

People don’t scroll

Throughout the years, we have seen quite a lot of Hotjar data at Studio Frankly. This…

Aeromexico wins Golden Lion with ‘people are places’

Aeroméxico won the Golden Lion in Cannes this year (2019) with their activation campaign ‘people are…

British Airways ad: blending reality and digital

Check out this awesome interactive billboard by British Airways: Just for the record, this is not…

Branch design: separate self-service from experiential tasks

We have been involved in a couple of banking branch redesigns. These projects are very interesting…

Design and select features for the right context and devices

Recently, we have participated and completed in a pitch for a large Colombian travel/loyalty aggregator, which…

Transactional vs experiential journeys

When you are mapping out a customer journey, often you’ll find that customers have different drivers…

Make sure your service is relevant and contextual

What do these two images have in common – apart from the fact the fact they’re…

How the Hero’s journey inspires experience designers

Have you heard of the hero’s journey? If not, view this awesome video about it. The…

Moments that matter: Nordstrom’s ‘sale fail’

Nordstrom announced a spectacular anniversary sale some time ago, giving you the opportunity to buy heavily…

How big banks ruin moments that matter for me

WARNING/SPOILER ALERT: This is going to be rant about bad user experience with my banks. If…

Google’s micro-moments and how to make use of them

Micro-moments. A term first coined by Google, which expresses 4 ‘game changing moments that really matter’….

Identibot: combining AI and AR to create the future of shopping

This post was written for Deloitte Digital Mexico, as part of an internal hackathon held in…

3 Reasons why Chatbots and Web Apps are the future

In today’s digital ecosystem, you have a variety of options when launching a new digital solution….

4 Design Principles to help users make smart financial decisions

Yesterday, ING announced in a blog post that they will take the Think Forward Initiative ‘up a…

Emoticons: Which one is the American and which the Japanese?

I’ve written in one of my earlier articles on smart cities, that technology should always be…