Tag: design thinking

What we can learn from survivorship bias

Survivorship bias is super interesting. This is the notion whereby people over-focus on the ‘survived’ outcomes…

Some quick tips to start your research project

Sometimes it’s hard to start your research project. Whether it’s qualitative or quantitative research, you need…

Reframing a pain point to a (design) opportunity

Since customer journey mapping is quickly gaining grounds in the (digital) innovation domain, we thought it…

How to make a kick-ass dashboard prototype

At Studio Frankly, we have done multiple digital dashboard projects. Our most recent one, for a…

Focus group or brainstorm? Why not both?

Lately, I have been doing a lot of brainstorms and focus groups with various clients. Often,…

‘Job opening: design thinker’ – sorry, what!?

Lately, I have been seeing more and more vacancies and call outs on LinkedIn that show…

The Pinky and the Brain effect and 4 other failing organization types

A while ago, I wrote a blog post about my philosophy that we should add one…

Product vs digital design: the Extreme vs the Majority

I was watching Objectified yesterday, one of the best product/industrial design documentaries I know of. Great…

Power of visual: Rabobanks architecture as scale-model

One of the main pillars in design thinking and service design is the notion of ‘making…

The Subtle art of not giving a f*ck

I saw this cute girl sitting in a mall in Mexico City. She’s apparently learning about…

Nudging: making tax payers actually pay

A while ago I was tipped of a podcast by the every brilliant guys of Freakonomics,…

Report: The Total Economic Impact Of IBM’s Design Thinking Practice

An often heard question in my daily work is: “why should we invest in design (thinking)?”…

Putting the Brand back in the Design Thinking process

You are your brand. Just as ‘we are our brain’, companies ‘are their brand’. It defines…

How Matryoshka dolls help explain Customer Journeys, Blueprints and Use cases

If you’re in the field of marketing, innovation or business, the words ‘customer journeys’, ’employee journeys’,…

What we can learn from Disney’s artists for our design process

Last week I had the enormous pleasure to be part of a Dave Zaboski masterclass. Dave…