Tag: customer journey

Since customer journey mapping is quickly gaining grounds in the (digital) innovation domain, we thought it…

When you are mapping out a customer journey, often you’ll find that customers have different drivers…

What do these two images have in common – apart from the fact the fact they’re…

Have you heard of the hero’s journey? If not, view this awesome video about it. The…

Micro-moments. A term first coined by Google, which expresses 4 ‘game changing moments that really matter’….

A US Verizon user got 53 hardcopy mails from Verizon, thanking him for choosing eco-friendly, paperless…

Customer journey mapping is well-known tool to identify and visualize the experience a given customer/user has…