Marketplaces are hot. Uber, AirBnB, Amazon, YouTube and many other big tech companies are in fact,…
We have been involved in a couple of banking branch redesigns. These projects are very interesting…
Ok, the title sounds very dramatic and as if we’re going to talk about mapping your…
Since customer journey mapping is quickly gaining grounds in the (digital) innovation domain, we thought it…
When you are mapping out a customer journey, often you’ll find that customers have different drivers…
What do these two images have in common – apart from the fact the fact they’re…
Have you heard of the hero’s journey? If not, view this awesome video about it. The…
Micro-moments. A term first coined by Google, which expresses 4 ‘game changing moments that really matter’….
A US Verizon user got 53 hardcopy mails from Verizon, thanking him for choosing eco-friendly, paperless…
Customer journey mapping is well-known tool to identify and visualize the experience a given customer/user has…