Tag: branding

Two seconds of fame for your Facebook data

This digital wall in a shoe shop in Eindhoven reads: 1. Show the sneaker 2. Press…

Luxury and sustainability: an interesting pair together

The inception of Luxury Jean-Baptiste Colbert ‘invented’ the industry of Luxury goods. Before that, most products…

Moments that matter: Nordstrom’s ‘sale fail’

Nordstrom announced a spectacular anniversary sale some time ago, giving you the opportunity to buy heavily…

There is no such thing as Free Pizza.

Luring people to your store with misleading texts. That’s how 99% of marketing is done, unfortunately….

The importance of being consistent and true to your message in gaining trust

This National Geographic issue addressing global plastic pollution, comes to your home in a plastic bag….

Putting the Brand back in the Design Thinking process

You are your brand. Just as ‘we are our brain’, companies ‘are their brand’. It defines…

Defining your loyalty strategy by understanding Maslow’s pyramid

Having loyal customers – or even fans – for your organization, is an important achievement: loyal customers…

Be consistent in your experience, but stay true to your brand

A US Verizon user got 53 hardcopy mails from Verizon, thanking him for choosing eco-friendly, paperless…

What do cool brands have in common?

Click to enlarge Have a look at the image above. This is the result of a…