How we apply service design

Discover, Define & Design

Service design offers a powerful way to create awesome new experiences. It harnesses the power of design thinking and prototyping. Prototyping gets you to a ‘light version’ of your new service, allowing you to test, validate and improve it before entering implementation. This proves to be a cost effective way to create new experiences, against a low risk.

We structure our projects in three steps
Discover, define and design
Our customized Design Thinking model
Using four lenses towards a successful value proposition
Our tailored Design Thinking model
Four lenses towards a successful value proposition
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Client case: automotive dashboard
Tool highlight: customer journey mapping
Interested? Contact us now