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A premium Gym & Wellness Ecosystem

Through user-centered design

The ultimate wellness and gym ecosystem
The challenge

How can we create an addictive, fun to use, all-in-one gym digital ecosystem? This was the starting point of our project. We used a variety of design techniques to arrive at a final product, including UX research, journey mapping and prototyping. This included the member app, employee dashboard and access control experience in the gym.
Customer segmentation
What needs are we solving?
As always, we conducted user research to discover how people think about health, going to the gym and improving their wellness. We conducted over 40 interviews and immersed ourselves in the ‘gym life’ for a full week. We decided to focus on ‘diehard’ sports fanatics and people who see sports as a social event.
Complete Digital Onboarding
For a frictionless experience
One of the main challenges we faced, was to create a fully digital onboarding. From research, we found many people don’t feel like going to the gym just for a sign up. From app download, to choosing a membership, to digital signature; users can complete the process under 5 minutes. This greatly improves convenience, conversion and ease of use.
Instantly sign up for classes
All within a finger's reach
The new app focuses on what matters most: getting people to work out. That’s why the main journey allows people to quickly sign up for classes and clinics, and browse coach information within seconds. Pick a class and time-slot, and let’s go!
A better employee experience
A simple way to track progress, sales and trends
Apart from the user app, we developed a manager and coach portal that allows staff to quickly track how they’re performing. Whether you’re a coach, gym manager, or headquarter professional, a new versatile employee platform allows everyone to stay up to date on developments, targets, and customer feedback.
Improved class attendance information
Checking in, the easy way
As a last, and very important part of the journey, we redesigned the access control in the gym. Before members enter a space, they are prompted with a tablet interface to confirm their attendance and choose a spot. This gives transparency in no-shows and assures members they can participate from their favorite spot in the class.
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