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Recently InVision launched their Design Trends Report on an interesting topic: talent. This study reveals development trends and insights from design-forward companies like Google and Amazon, giving away tips on how to adapt the recruiting process to the digital transformation era. The objective is pretty simple: how to hire the right people for the right job.


Firstly, why is the recruiting process changing?

Digitalization has automated a variety of processes, hiring talent is no exception. A dashing portfolio and a nice interview are no longer enough to finding the perfect candidate. This goes the other way around, as professionals may encounter companies which core values and work ethics are not a good fit for them.

As a result, a variety of brands have acknowledged that channeling this change of culture and values is vital to keeping their businesses going. The machine can’t efficiently work if their parts are struggling. It is all part of a cycle so it’s necessary to be aware of the things professionals are demanding.  

The “nomad digital lifestyle” has wellness as a priority. Individuals are seeking an environment where they can thrive and belong to. Having an open and transparent process helps people do what they know best. Above all, the key is to find a balance between the needs of the employer and the employee. For example, a company that allows home office. This kind of work scheme promotes flexibility and trust, in exchange, the creative feels more free and in control of their time. This kind of cultural changes are the goal for businesses in the upcoming years. Mindfulness of the individual’s life inside and outside of work makes the difference.

This mindset comes from directors and CEOs of design-forward companies. They’ve come to realize that taking care of a customer is as important as caring for your team.

So you may be wondering…how is this affecting the recruiting process?

In Part 2 we will dive in how these changes affect us as creative professionals and what should we expect from companies from now on.