Luring people to your store with misleading texts. That’s how 99% of marketing is done, unfortunately. Promising high speed, unlimited internet access, an unbreakable telephone, a eco-friendly diesel car, a sustainable risk-free mortgage, ‘real’ sustainable coffee beans, an authentic Gucci bag, the best hospital care in the country, an all-covering insurance policy, zero sugar cola, zero-fat milk, healthy chocolate. The list goes on and on.

There is no such thing as free pizza and often you’ll find that the reason why you’re attracted to product or service, is not at all what reality is really like, unfortunately. The world revolves around money (and profit), and most businesses won’t hesitate to do whatever is needed to attain it. Make sure you spend your money on companies that you trust, have earned their stripes and are transparent about what they offer. Support them, as you owe it to yourself and the world around you, frankly.