Flitsmeister is a Dutch company that allows its users to get warnings about speed traps, congestions and other traffic-related events. They’re hugely popular and have an active user base of ±2 million people.
However, they’ve seen a large decline in usage since COVID-19, as most people are not driving their cars anymore. Since Flitsmeister is dependent on people actively driving, they had to find a new way of being and staying relevant.
Pivot to package delivery
We often hear how companies need to ‘pivot’ in order to adapt to changing customer (or market) behavior. This is crucial in our ever-changing times, known for (exponential) technological advancements and business model disruptions. Add to that the COVID-19 outbreak, and you have the perfect recipe for a true business resilience test!
Flitsmeister realized it had to change course in order to stay relevant, and made a smart and surprising pivot: it started a two sided marketplace for package delivery (read news article here – In Dutch). This means that people can 1) accept an incoming ‘packaging delivery request’, 2) pick up the package, 3) drop it off at the recipient and 4) get paid for it upon delivery. Nimble, easy and fast.. love it!
When you think about it, it’s actually a great move, considering:
- They have millions of active users, thus having the ‘infrastructure’ in place to start a new service
- They are associated with logistics and traffic, and delivery is all about that
- They have a working app, which allows Flitsmeister to send a push notification and inform people en masse
Complex times, simple pivot
The take-away here? When times are difficult, complex and insecure, some companies are able to act fast, determined and in a smart way, to find a new revenue source that stays close to their heart. That deserves respect and should be seen as example for others.
“When times are difficult, complex and insecure, some companies are able to act fast, determined and in a smart way, to find a new revenue source that stays close to their heart.”