Category: Brand & Product innovation

The Equifax hack: how chatbots finally have an added value to our lives.

For long now, chatbots have been generating weird, non-relevant answers. Of course there are also good…

Who said prototyping was just for designers?

Prototyping is cool. When you’re in the Design and Deliver phase of your project, prototyping helps…

Form follows function: why going to a urinal shouldn’t break your neck

Last weekend, I walked into a public bathroom and I saw this sign (sorry for showing…

Productized Services & Servitized Products

We live in interesting times. We’re on the crossroads of having experienced a product economy that…

We are funny creatures

We put clocks in our mobile phones, so we didn’t need to look at watches. Now put…

What do cool brands have in common?

Click to enlarge Have a look at the image above. This is the result of a…