Category: Blog article

The importance of testing your silhouette in graphic design

Consider the puzzle-photo above. Great picture right? How romantic can life be when you’re kissing your…

The importance of digging deeper in customer behavior

We say A. We do B. Numeral scientists (e.g. Freud) believe 95% of our daily decisions…

The elderly: old but not forgotten

Almost all organisations I work for and visit, view the millennials as one of the most…

Productized Services & Servitized Products

We live in interesting times. We’re on the crossroads of having experienced a product economy that…

Desirable, Feasible and Viable: three important lenses

The ‘balanced breakthrough model‘ (above), is an innovation model that I often show to clients and…

Customer journey: make it stick

Customer journey mapping is well-known tool to identify and visualize the experience a given customer/user has…

Difference between Agile and Design thinking

For some people, it’s not exactly clear what the difference between Agile and Design thinking is….

Connecting blockchain to the facebook chatbot API

Blockchain seems to be the biggest thing since the invention of sliced bread. Expectations are high,…