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Focus group or brainstorm? Why not both?

Lately, I have been doing a lot of brainstorms and focus groups with various clients. Often,…

The Generation Z fashion shopping journey

In August, I had the pleasure to conduct two¬†focus groups¬†with 24 kids ranging from 17 and…

‘Job opening: design thinker’ – sorry, what!?

Lately, I have been seeing more and more vacancies and call outs on LinkedIn that show…

Transactional vs experiential journeys

When you are mapping out a customer journey, often you’ll find that customers have different drivers…