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Focus group or brainstorm? Why not both?

Lately, I have been doing a lot of brainstorms and focus groups with various clients. Often,…

The Generation Z fashion shopping journey

In August, I had the pleasure to conduct two¬†focus groups¬†with 24 kids ranging from 17 and…

‘Job opening: design thinker’ – sorry, what!?

Lately, I have been seeing more and more vacancies and call outs on LinkedIn that show…

Transactional vs experiential journeys

When you are mapping out a customer journey, often you’ll find that customers have different drivers…

Make sure your service is relevant and contextual

What do these two images have in common – apart from the fact the fact they’re…

How the Hero’s journey inspires experience designers

Have you heard of the hero’s journey? If not, view this awesome video about it. The…

Luxury and sustainability: an interesting pair together

The inception of Luxury Jean-Baptiste Colbert ‘invented’ the industry of Luxury goods. Before that, most products…

Moments that matter: Nordstrom’s ‘sale fail’

Nordstrom announced a spectacular anniversary sale some time ago, giving you the opportunity to buy heavily…

How big banks ruin moments that matter for me

WARNING/SPOILER ALERT: This is going to be rant about bad user experience with my banks. If…

The rise of psychological profiling

Cambridge Analytica has been under a lot of scrutiny over the past 4 months, ever since…

There is no such thing as Free Pizza.

Luring people to your store with misleading texts. That’s how 99% of marketing is done, unfortunately….

The importance of being consistent and true to your message in gaining trust

This National Geographic issue addressing global plastic pollution, comes to your home in a plastic bag….