Four lens innovation model

Every organization faces different challenges, depending on their digital maturity, type of services, target customers and other factors.
In order to design a value-adding solution in a strategic and sound way, we can approach the challenge through one or two of the four lenses described below. This allows for an effective and strong foundation to build your future (brand) experience on.
Example challenges

“We want to better position our brand and align our services with our customers’ needs”

“We want to launch a new service for a new segment we don’t serve yet.”

“We want to explore how technology can impact customer engagement.”

“How will technology impact our revenue and business model? 

Let's discuss your challenge
What lenses could use some work?