In: July 2020

A ‘memoji’ rise in the business world?

We’ve noticed that over the last 6 months or so – and especially during COVID times…

The fallacy of sunk costs

A ‘sunk cost’ is defined as a cost that has been made in the past, and…

Why Jeff Bezos started with selling books

Amazon is obviously one of the most important digital companies of our era. Its market cap…

Marketplaces: different types and amount of control

Digital marketplaces are hot and happening. Thanks to COVID, the amount of e-commerce players and supply…