Category: Blog article

The rise of psychological profiling

Cambridge Analytica has been under a lot of scrutiny over the past 4 months, ever since…

There is no such thing as Free Pizza.

Luring people to your store with misleading texts. That’s how 99% of marketing is done, unfortunately….

The importance of being consistent and true to your message in gaining trust

This National Geographic issue addressing global plastic pollution, comes to your home in a plastic bag….

Ruining a foodies Instagram post: the fastest way to mayhem

Ruining food selfies. I didn’t know it was a thing, but the internet once again surprised…

Finding the purple cow: the wildcard to success

Seth Godin is one of my all time heros. The way he explains marketing, the success…

The Pinky and the Brain effect and 4 other failing organization types

A while ago, I wrote a blog post about my philosophy that we should add one…

Product vs digital design: the Extreme vs the Majority

I was watching Objectified yesterday, one of the best product/industrial design documentaries I know of. Great…

Power of visual: Rabobanks architecture as scale-model

One of the main pillars in design thinking and service design is the notion of ‘making…

5 ways to effectively manage difficult Workshop dynamics

For all of you that facilitate workshops on a regular basis: you know it’s not always…

How the Outlook Logo is making me irrationally angry

Whenever I use the Microsoft Outlook on my Mac and I see its loading screen, I…

The Subtle art of not giving a f*ck

I saw this cute girl sitting in a mall in Mexico City. She’s apparently learning about…

Nudging: making tax payers actually pay

A while ago I was tipped of a podcast by the every brilliant guys of Freakonomics,…

Report: The Total Economic Impact Of IBM’s Design Thinking Practice

An often heard question in my daily work is: “why should we invest in design (thinking)?”…

Putting the Brand back in the Design Thinking process

You are your brand. Just as ‘we are our brain’, companies ‘are their brand’. It defines…

Blockchain & Gartner’s Hype Cycle: is the age of disillusionment approaching?

I know this picture is from 2017, don’t worry. What’s interesting here is that blockchain was…